Thursday Night Football Live on Amazon Prime
Football season just got cooler! Starting with week 4, Sept 28, 2017, You can stream Thursday night football live on Amazon Prime. By looking at the above schedule, you can see there are some awesome matchups and classic rival games. Bears and Packers kick it off first in week 4, Week 5 we got the Pats and Bucs and NFC East rivals; Cowboys and Redskins in week 13.
The Wall Street Journal and the Sports Business Journal broke the story. Sources confirmed to ESPN that the deal to stream the games, which will be simulcast on the NFL Network and either CBS or NBC, is worth $50 million, up from the $10 million that Twitter paid for the streaming in the deal last season.
Only Amazon customers who pay for its Prime service will have access, unlike with Twitter, where anyone who logged on could see the games. Another revenue stream will come to Amazon through some ad inventory, though the $50 million price is relatively less of a spend for Amazon than $10 million was for Twitter.
When it came time for renewal, Twitter was not well positioned financially against the other serious bidders. Joining Twitter with bigger offers this time were Amazon and Facebook, two of the top seven most valuable companies in the U.S.
Amazon.com is looking to charge advertisers $2.8 million for packages that include 30-second spots during the Thursday night National Football League games it will stream live to its Prime customers this coming season.
To become a member of Amazon prime its around $10 a month or $99 a year.
Streaming NFL games—regularly the most-watched events on U.S. television—is the latest move by Amazon to get customers to its website, in the hope they will subscribe to Prime and spend more online.
It is also a source of revenue in its own right, although it is unclear that the sale of ads will offset the cost of acquiring the rights to stream the games.
“We are offering a range of options at various price points, depending on advertiser objectives,” Amazon representative Kristin Mariani said.